Made by Sony Music, Filtr is Sweden's largest playlist application.


How do we, in a creative way, communicate the advantages of using Filtr and how do we make Filtr top of mind among playlist users?


“Set your mind with music” is Filtr’s new brand platform, initiated by a campaign that calls on it’s audience to make today Day One.

How it matters

We wait for inspiration to strike, when the only thing that will help us reach our potential is our mindset.


Madeleine Modig