Klaudia and Klara from the Student Agency, invite people who through their work, and especially through communication – really make it matter.

New guest every week. Listen here:

Lina Thomsgård

April 16

Founder of the equality project Rättviseförmedlingen, currently working with SKAP’s initiative to promote diversity and equality in the Swedish music industry. Among many other things.

We agree that she is one of Sweden’s most influential women, as she through her work not only question norms and structures – she gives us tools to change them.

This is a talk where she tells us how it’s probably easier than we think. How sometimes just ignoring the dishes can rewrite history.

Make it matter med Lina Thomsgård

Navid Modiri

April 22

A communicator, entrepreneur and artist, currently working on the tv show ”The Dictator”, launching in October 2014. A political reality show taking place in a fictive dictatorship, to see what happens to people when the democratic mechanisms disappears.

Being a true doer and a pro at making communication matter, Navid tells us how changing never should be seen just as a project – it’s a process.

Make it matter med Navid Modiri


April 29

Berättarministeriet is a nonprofit organization dedicated to inspire children from areas of high unemployment to conquer the written word. Their work is based on the understanding that strong writing skills are fundamental for participation in a democratic and pluralistic society.

Reza Saleh tells us about how they work to give everyone the same opportunites in life.

Make it matter med Berättarministeriet

Christina Knight

May 6

As one of Swedens most prominent Creative Directors, Christina works at Ingo, Stockholm. She has written “Mad Women – A Herstory of Advertising”. A book about her experience as a woman in a male dominated industry.

Make it matter med Christina Knight

The Police

May 13

The Swedish Police has about 800 000 followers in social media and their presence there is almost as important as patrolling the streets, as it gives citizens the opportunity to take part in their work and even help them to solve crimes.

We talk with the Police's communication strategist Anna-Maria Böök about authority's online presence and how a public organization should behave in social media.

Make it matter med Polisen

Judith Wolst

May 20

Online-strategist now running the digital agency For Sure, having a lot of insight in the digital world. Judith tells us how it helped her find friends in a new city, about her involvement in Geek Girl and gives us one advise: don’t be afraid of code.

Make it matter med Judith Wolst