En Svensk Klassiker

”En Svensk Klassiker” is a unique collaboration between Vasaloppet, Engelbrektsloppet, Vätternrundan, Vansbrosimningen and Lidingöloppet- all Swedish sports races.

Brief

How can we strenghten the relationship to participants and partners, and thus enhance the brand of En Svensk Klassiker?

Idea

The mobile app “Klassikertvillingen”, where race results of diploma owners gets matched together.

How it matters

Bringing individuals together creates a higher value in participation and strengthens the social connection to the brand.

Contact

Josefine Löfgren
josefin.lofgren@student.berghs.se